Wyeth Consumer Healthcare

The Lewin Group was commissioned by Wyeth Consumer Healthcare to develop estimates of the economic impact of the use of daily multivitamins by older adults within a health insurance context (e.g., Medicare or some other payer). The study found that daily use of a multivitamin by older adults is a relatively inexpensive yet potentially powerful way to improve one's health. The study found that the health effects were particularly important for cardiovascular health and improved immune functioning. From the perspective of a payer, the encouragement of the daily use of a multivitamin could be cost beneficial.

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